Our Sustainability

Our Sustainability Our Sustainability

Our Sustainability

GOOD FOR PEOPLE, GOOD FOR THE PLANET

Since 1982, New Chapter has been fiercely committed to making sustainable choices: every ingredient, every product, every time. We named ourselves New Chapter because we seek to revolutionize natural wellness, finding better ways to improve the lives of people and take care of our precious planet.

OUR SUSTAINABLE ROOTS GO DEEP

As a Certified B Corporation, it’s our business to make the world a better place. Our sustainable mission has four strong foundations. From these deep roots, New Chapter works to rejuvenate our planet and reconnect people to Nature’s healing wisdom.

  1. Better Leadership
  2. Better Climate Action
  3. Better Products
  4. Better Communities
Better Leadership
Better Leadership

1 Better Leadership

As leaders in the supplement industry, we’re here to show how it’s done. For example, we’re piloting a program with leading sustainability consultants that onboards suppliers to our sustainability goals and code of conduct. This helps deepen supplier engagement in ethical and sustainable sourcing.

Better Climate Action
Better Climate Action

2 Better Climate Action

The world is in a climate emergency–and the status quo is a no-go. New Chapter is on the path to being a Climate Positive business. Our next goals include reducing emissions, innovating packaging, and improving soil health by supporting regenerative farming.

Better Products
Better Products

3 Better Products

We’re raising the bar on product quality from nature to bottle through unparalleled formulations and ingredients backed by meticulous third-party testing. We pack our supplements with the best quality, sustainably sourced ingredients we can find on Earth—real and true and tested.

Better Communities
Better Communities

4 Better Communities

We prioritize the dignity and well-being of people—our employees, our supplier partners, our vendors, and the communities that we serve. We are working to increase diversity, equity, and inclusion and advocate for social justice throughout our entire value chain. This includes improving hiring practices and volunteering together.

Organic Certification for Multivitamin Non-GMO Project Verified Certified B Corporation
 
Impact Report Impact Report
 

NEW CHAPTER’S
IMPACT REPORT

Right this minute we’re fine-tuning New Chapter’s very first Impact Report. This report will share details about our sustainability strategy and how we’re meeting each goal.

Coming soon

OUR GOALS FOR 2030

To change the world for the better, we need to set clear goals and then work toward them methodically. By 2030, New Chapter is working toward:

1

Making an impact with
regenerative agriculture

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2

Increasing diversity, equity & inclusion

3

Reducing greenhouse gas emissions

4

Incorporating more PCR (post-consumer recycled) materials into our packaging

5

Eliminating virgin plastic from
our primary packaging

Certified B Corp Certified B Corp

PROUD TO BE A B CORP

New Chapter has been a Certified B Corporation™ since 2014. B Corps are certified by the non-profit B Lab, and are part of a global shift to redefine success in business and build a more inclusive and sustainable economy.

New Chapter was recognized by B Lab as Best for the World: Changemakers in 2018 and 2019. Every year, the top-performing B Corps that have achieved the highest verified scores in the five impact areas evaluated on the B Impact Assessment (community, customers, environment, governance, and workers) are named Best for the World ™. These gold-standard B Corps are amongst the global top 5% in their corresponding size group.

New Chapter is one of the highest scoring companies in the vitamin & supplement category.

Overall B Impact Score Overall B Impact Score
TRUSTED & VERIFIED TRUSTED & VERIFIED

TRUSTED & VERIFIED

TRUSTED & VERIFIED

New Chapter products are made with the finest ingredients. We follow a set of tried and true formulation principles to ensure each product truly support your wellness: No shortcuts, no compromises. We send each formula to trusted third-party verifiers to confirm independently that our products are made with pure, potent, excellent quality ingredients. We believe ensuring quality at every step is the best way to deliver the wellness benefits you deserve.

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ETHICAL SOURCING ASSESSMENTS ETHICAL SOURCING ASSESSMENTS

ETHICAL SOURCING ASSESSMENTS

We travel the globe to identify and build strong relationships with supplier partners who share our commitment to sustainable sourcing. Knowing our suppliers and the origins of their harvest helps us uphold a supply chain that is both socially responsible and environmentally sound.

Suppliers follow a written code of conduct—a clear set of principles that cover ecological sustainability, human rights and fair working conditions, wage and hour practices, and non-discrimination.

ZERO WASTE TO LANDFILL FACILITY ZERO WASTE TO LANDFILL FACILITY

ZERO WASTE TO LANDFILL FACILITY

New Chapter is a Zero Waste to Landfill facility, which reduces our carbon footprint and uses energy recovery to convert our waste into clean energy. When it comes to zero waste, we walk the talk every day at New Chapter’s headquarters in Brattleboro, Vermont. We compost, recycle, or reuse more than 80% of the waste we produce—everything from lunch leftovers and office paper to pallets and shrink-wrap.

WHAT YOU WON’T FIND IN OUR PRODUCTS WHAT YOU WON’T FIND IN OUR PRODUCTS

WHAT YOU WON’T FIND IN OUR PRODUCTS

There are some things you WON’T find in New Chapter products, and we made a list. Check out restricted materials that we avoid now and forever.

WHAT YOU WON’T FIND IN OUR PRODUCTS WHAT YOU WON’T FIND IN OUR PRODUCTS

SUSTAINABLE PACKAGING MATTERS!