Our Mission

The New Chapter Difference

Our commitment to the planet and you

New Chapter® is a Vermont-based vitamin and supplement company with a deeply held mission to revolutionize natural wellness. Since 1982, we’ve been raising the bar to make supplements that your body can really, truly absorb. That means sourcing excellent quality ingredients from where they grow best. It means innovating. Testing. Fermenting. Testing again. Yep... it’s a lot. And we do it all with non-GMO ingredients and no synthetic fillers. That’s wellness, well done.

Sustainability is in our nature.

Since 1982, we’ve been raising the bar to make supplements that your body can really, truly absorb. That means sourcing excellent quality ingredients from where they grow best. It means innovating. Testing. Fermenting. Testing again. Yep... it’s a lot. And we do it all with non-GMO ingredients and no synthetic fillers. That’s wellness, well done.

Sustainable Sourcing

We travel the globe to identify and build relationships with supplier partners who share our commitment to sustainable sourcing. Knowing our suppliers and the origins of their crops helps us uphold a supply chain that is both socially responsible and environmentally conscious.

Welfare of People

Throughout our supply chain, from Vermont to India, it is our intention to engage partners whose workers are treated with respect and provided with working conditions that are safe, healthy, and balanced.

Climate-friendly Farming

We're advocates of regenerative agriculture, a movement that rejuvenates nature's carbon cycle by replacing industrial practices with organic methods. This includes crop rotation, composting, cover crops, and minimal tilling, resulting in fertile soil that stores carbon and retains moisture.

Waste Reduction

We compost, recycle, or reuse more than 80% of the waste we produce – everything from lunch leftovers and office paper to pallets and shrink-wrap. And now New Chapter is certified Zero Waste to Landfill, which reduces our carbon footprint and uses energy recovery to convert our waste into clean energy.

Want to learn more about New Chapter's Sustainability Practices? Take a deeper dive.

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Environmental Impact

How we give back the planet.

As environmental stewards focused on human health, we work to increase accessibility to organic food, farming, and traditional herbal medicine. And as a Certified B Corp, we endeavor to use our business resources to help solve social and environmental problems—in communities around the world where our ingredients come from as well as locally right here in Vermont.

Certified B Corp

At New Chapter, we delight in a culture of warmth, enthusiasm, and respect. That’s why we express our concern for the planet not only through our sourcing and formulation principles, but also with every action we take as a company. From energy efficiency, to waste reduction and shipping recycling, New Chapter is proud to be a Certified B Corporation, which means we define success in holistic terms that encompass not just profit, but people and Earth, too.

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Carbon Neutral Products

Our Certified Carbonfree® products go through a rigorous life-cycle assessment to calculate their carbon emissions from field to shelf. For every unit of carbon that has been emitted, an equal amount is reduced through carbon offset programs like wind turbines and reforestation projects. The result? An overall neutral impact on the environment.

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Kindle Farm

This independent school was created as an alternative educational approach for boys who need something other than what a traditional classroom structure can offer. It allows them to discover and practice new ways to communicate, problem-solve, and learn more effectively.

Vermont Foodbank

This organization works tirelessly to gather and share quality food and to nurture partnerships so that no one in our state goes hungry. We whole-heartedly agree with Vermont Foodbank CEO John Sayles that Hunger in our community is unacceptable. Together we can do something about that—when we all work in partnership, we can reach those in need.

Certified B Corp

At New Chapter, we delight in a culture of warmth, enthusiasm, and respect. That’s why we express our concern for the planet not only through our sourcing and formulation principles, but also with every action we take as a company. From energy efficiency, to waste reduction and shipping recycling, New Chapter is proud to be a Certified B Corporation, which means we define success in holistic terms that encompass not just profit, but people and Earth, too.

Learn more

Carbon Neutral Products

Our Certified Carbonfree® products go through a rigorous life-cycle assessment to calculate their carbon emissions from field to shelf. For every unit of carbon that has been emitted, an equal amount is reduced through carbon offset programs like wind turbines and reforestation projects. The result? An overall neutral impact on the environment.

Learn more

Kindle Farm

This independent school was created as an alternative educational approach for boys who need something other than what a traditional classroom structure can offer. It allows them to discover and practice new ways to communicate, problem-solve, and learn more effectively.

Vermont Foodbank

This organization works tirelessly to gather and share quality food and to nurture partnerships so that no one in our state goes hungry. We whole-heartedly agree with Vermont Foodbank CEO John Sayles that Hunger in our community is unacceptable. Together we can do something about that—when we all work in partnership, we can reach those in need.

OUR DIFFERENCE

Discover the intelligence and intention behind every New Chapter® product.

It’s in our nature to honor Earth’s goodness.

We’re committed to using ingredients you can trust—like whole fruits, vegetables, herbs, and mushrooms. We source sustainably whenever possible, nourishing body and soul with the healing intelligence of pure whole foods and herbs. We’re also leading advocates of the non-GMO movement, with all of our multivitamins and many other supplements Non-GMO Project Verified.

Our Ten Formulation Principles

Every New Chapter product is created following these formulation principles and their inherent spirit. We also use them to guide our work with one another and with our extended circle of retailers and customers.

Bring Light

We hold the highest intention to relieve suffering and support wellness, bringing the light of health and peace to all who seek it.

Make a contribution

We only create products that are innovations and represent a “new chapter”—whether it’s improving an existing product, creating a new offering in a supplement category, or finding new ways to work with supplier partners on building the best organic practices that include regenerative, climate-friendly farming.

Do no harm

We employ the Golden Rule, and create products we would-and do-give to our loved ones. We aim to support human health, community, and Mother Earth with every business decision we make. As such, we are a Certified B Corporation, balancing people, planet, and profit.

Acknowledge tradition

Many New Chapter supplements are inspired by ancient herbal traditions from around the world. Like healers through the ages we deliver the wisdom of nature’s whole, pure ingredients.

Use common sense

It makes perfect sense to formulate supplements from whole foods and with a whole-food approach, avoiding synthetics, GMOs, and harmful chemicals.

1 + 1 > 2

The herbal blends in New Chapter products work together, contributing much more than the sum of their parts. And our innovations come from cross-functional teams who work in synergy to make high-quality, effective, and meaningful products.

To be open

We aim to be humble. We are receptive to surprises, contradictions, innovations, and opportunities. We tell the truth, and welcome the truth from others.

Acknowledge science

We carefully research and scientifically validate the action, identity, and efficacy of our Nature-inspired products. We rely upon experts in every field we study, whether it is enzymes, herbs, or fermentation.

To be light

The creative energies of formulation flow when we remember to work with a sense of humor and with lightness. Sharing joy helps buoy our teams and we hope this joy shines out in every product we make.

To prosper

Our ultimate responsibility is to support health and wellness—helping you to thrive in your life and work. And we hope our products and business inspires and encourages much prosperity through the Wisdom of Nature.

Third Parties Certify Us

Third-Party certifications confirm independently that our products are truly bringing you wellness, well done. Click here to learn more

Vitamins made with organic vegetables & herbs

Committed to non-GMO sourcing

Using business as a force for good

Certified Kosher vitamins & mushrooms

Salmon from certified responsible Alaska fisheries

A Leader in Supplement Quality

Every ingredient. Every product. Every time.

Quality

We innovate while upholding our fundamental dedication to high quality.

Purity

We take the time to source pure ingredients and process them with great care.

Efficacy

We seek out effective approaches to nourish your body & soul.

Potency

Our product value and consistency is rooted in potent formulas made with integrity.

Identity

We test thoroughly and verify the identity of each product.

Validated by experts

Each product designed by holistic practitioners: naturopaths, holistic nutritionists, and master herbalists
Each formula validated by a team of scientists: clinical physicians, toxicologists, natural products chemists, and quality engineers

Raw materials & finished products strictly verified