Prenatal & Postnatal Vitamins

Carefully crafted for the needs of new moms and moms-to-be.


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A daily regimen for the new chapter of your life.

We’re with you every step of the way! From preconception to birth to nursing, get wellness support from New Chapter prenatal and postnatal supplements. Expertly developed to support mom and baby, our gentle-on-your-stomach multivitamins are designed for you to absorb the good stuff. We make our multis with organic vegetables and herbs, fine-tune the levels of each vitamin and mineral, and ferment key nutrients with probiotics and whole foods. Experience multiple benefits, including energy, immune, and mood support, and be confident that you’re getting the right nutrients for your baby's healthy development.*

For when you’re pregnant or planning to be.

It’s recommended to start taking a prenatal vitamin, like our Advanced Perfect Prenatal™ Multivitamin or a One Daily Prenatal with Choline, as soon as you begin planning your pregnancy.* New Chapter’s prenatal supplements offer nutrients including Methylfolate, Vitamin D3, and Iron that support a healthy pregnancy and development of your baby.* For added Iron, talk to your healthcare professional about including Fermented Iron Complex in your daily regimen, both before and after your baby is born.

We’ve got you, new mama.

Congratulations, moms! Our postnatal vitamins are made just for new and nursing mamas. After your baby is born, your body needs nutrients like Iron, Folate, Vitamin B6, and Vitamin D3, especially for nursing. Good news: all these postpartum vitamins and minerals are in New Chapter’s Perfect Postnatal™ Multivitamin. The fatty acid DHA is also recommended for breastfeeding moms—add it your diet with our Wholemega™ for Moms fish oil supplement.

Choosing the best prenatal multivitamins for you.

Here’s a quick guide to selecting the New Chapter prenatal for your needs:
  • Advanced Perfect Prenatal multivitamin includes 23 vitamins and minerals and is made with organic vegetables & herbs, all in 3 nutrient-packed tablets
  • One Daily Prenatal is formulated with over 100% DV of Methylfolate (the most active form of Folate) and includes Choline, an essential nutrient for pregnancy
  • One Daily Prenatal 35+ also has Methylfolate & Choline, plus higher levels of Vitamins C, D3, E, B6, B12, Zinc, Magnesium & Chromium for the needs of moms 35+

Moms-to-be love that all three of our prenatals are gentle even on an empty stomach and include a clinical dose of Ginger to soothe morning sickness.*

Postnatal supplement pills

Q&A: Prenatal & Postnatal

What is in a prenatal vitamin?

Goodness for mom and baby! New Chapter’s Perfect Prenatal supplement contains Folate (including Methylfolate, the most active form), Iron, Iodine, Calcium, and other important vitamins and minerals. These help nurture your body while providing a healthy environment for your baby to grow and develop. For example, Calcium is helpful for both mom and baby to support bone growth. Iron also supports both mom and baby by helping carry oxygen through the blood.

Let’s talk when to take prenatal vitamins.

It's recommended to start taking pregnancy supplements, like a dedicated multivitamin, before conception. Wondering why? It’s because that first month of pregnancy, before many moms-to-be even know they're pregnant, is crucial to the baby's development. The baby's neural tube (which becomes the brain and spinal cord) develops during this first month. So, if you’re planning to be pregnant, it’s a good idea to start your daily regimen of valuable prenatal vitamins including Methylfolate or fermented Folic Acid.

Are vitamins and supplements FSA/HSA eligible?

Yes! Prenatal vitamins are generally eligible for FSA/HSA reimbursement during pregnancy, meaning you could pay for them with funds set aside either through your employer or through your health insurance plan.

  • A Flexible Spending Account (FSA) is an employee benefit that lets you set aside pre-tax dollars to use for qualified healthcare expenses. If you elect to have this benefit through your employer, you should be able to use your FSA to cover prenatal multivitamins during pregnancy.
  • A Health Savings Account (HSA) is an investment account for those enrolled in a High Deductible Health Plan (HDHP). These funds may be used to pay for qualified medical expenses such as prenatal multivitamins during pregnancy.

In general, you can either use your FSA/HSA card to purchase your prenatal vitamins or submit a copy of your receipts to your plan administrator for reimbursement. Some other types of vitamins may be eligible if they are prescribed by a medical provider for a specific medical condition. Check with your healthcare professional and your plan administrator for details.

Why are postnatal vitamins important?

New Chapter postnatal vitamins include Vitamin D3, Vitamin B6, and Vitamin B12—essentials to keep both mom and baby healthy. While some doctors recommend women continue taking their prenatal vitamin after the baby is born, postnatal supplements have added nutrients to support new moms, whether or not you’re breastfeeding. Plus, our postnatal vitamins help support energy and proper immune system function.* That’s important for busy new moms!

What vitamins should I take while breastfeeding?

Our postnatal supplements have got you covered! Vitamin D3, Vitamin B6, Vitamin B12, and Iron are essential vitamins for mom and baby while breastfeeding. Look for a prenatal or postnatal multivitamin that delivers these vitamins, like New Chapter Perfect Postnatal. They help with red blood cell production, energy, and more. Plus, they include targeted herbal blends, too. Nursing moms can also take an Omega-3 supplement that provides good fats for baby’s healthy brain and eye development.*