Minimum Advertised Price Policy

(Effective January 27, 2025)

Last updated: January 27, 2025

In order to maintain and to further enhance the New Chapter, Inc. (“New Chapter”) brand image, we instituted in 2006 a unilateral minimum advertised price policy for New Chapter products sold to U.S. customers. This policy was revised in 2008, 2011, 2013, and 2016. We are now revising our policy and this amended Minimum Advertised Price Policy (“MAP Policy”) is effective as of January 27, 2025. As before, it will apply to all New Chapter products sold to U.S. customers. Under our amended MAP Policy, if any retailer advertises in media advertising, in catalogs or on paid Internet advertising any New Chapter product below our minimum advertised price listed on New Chapter’s current wholesale price list (the “MAP Price”), New Chapter may allocate product as it deems appropriate or discontinue product sales and shipments.

It is inconsistent with this MAP Policy for New Chapter products to be advertised together at a single price that is lower than the sum of the individual MAP Prices for those products. This MAP Policy does not cover point-of-sale signs, stickers, hangtags, or bar codes and similar markings on products or product packaging which merely state the retail prices at which New Chapter products may be purchased. This MAP Policy does not cover products discontinued by New Chapter.

This MAP Policy does not apply in any way to your actual selling prices; your retail sales prices for any and all New Chapter products remain wholly within your discretion. We do not seek, nor will we accept, any agreement or assent from you respecting our MAP Policy, either now or at any future time. This amended policy is being established by us unilaterally and therefore is not subject to negotiation. New Chapter will implement and take action regarding its MAP Policy unilaterally based upon information deemed sufficient by New Chapter, and all such determinations are final. We reserve the right at any time to modify this policy, to establish new or different policies or to discontinue any or all of such policies. This MAP Policy shall remain in effect until modified or terminated by us. We believe that our policy is clear and unambiguous. 

For purposes of this MAP Policy, “paid Internet advertising” is the advertising paid for by a retailer to promote its prices for New Chapter products on the Internet on, but not limited to, shopping comparison websites, auction websites, banner/display advertising on third party websites, Internet marketplaces, other Internet landing pages/lead capture pages that are not within a retailers’ own website (including affiliate websites), or Internet search optimization results that a retailer pays a third party entity to ensure that its New Chapter products are highlighted/prominently displayed in search engine results or in the “paid advertisement” sections of a search engine results page. This MAP Policy does not apply to Internet advertised prices or “percentage off” figures that are displayed only on “checkout,” “shopping cart,” or “too low to show” pages that are linked to the main pages upon which the New Chapter products are primarily displayed.