Sustainability
Nurturing people & planet.
Since New Chapter's founding in 1982, sustainability has been a key foundation of our business. We named ourselves New Chapter because we seek to revolutionize natural wellness, finding better ways to improve the lives of people and take care of our precious planet.
Our sustainable roots go deep.
As a Certified B Corporation, we are committed to using business for good. Our mission has four strong foundations. From these deep roots, New Chapter works to help our planet and reconnect people to Nature’s wisdom.
Leading by example.
As leaders in the supplement industry, New Chapter is committed to making continual improvements and to ensuring accountability. This includes being clear and transparent about our intentions, successes, and challenges.
Responding to climate change.
We exist to deliver nature’s wisdom, and to do that we have established goals to do our part to reduce our impact on Mother Earth. Starting in 2021, New Chapter has been conducting life cycle assessment of our products by studying the impact of our packaging types, including glass and post-consumer recycled versions.
Supplements that work.
We’re raising the bar on product quality from nature to bottle through revolutionary formulations and ingredients backed by meticulous third-party testing. We pack our supplements with high-quality ingredients—real and true and tested.
Wellness for everyone.
We prioritize the dignity and well-being of people—our employees, our supplier partners, our vendors, and the communities we serve. We are working to broaden diversity, equity, and inclusion (DEI) in our company and throughout our value chain, as diverse representation helps us to better understand and serve consumers in our mission to deliver wellness for all.
Leading by example.
As leaders in the supplement industry, New Chapter is committed to making continual improvements and to ensuring accountability. This includes being clear and transparent about our intentions, successes, and challenges.
Responding to climate change.
We exist to deliver nature’s wisdom, and to do that we have established goals to do our part to reduce our impact on Mother Earth. Starting in 2021, New Chapter has been conducting life cycle assessment of our products by studying the impact of our packaging types, including glass and post-consumer recycled versions.
Supplements that work.
We’re raising the bar on product quality from nature to bottle through revolutionary formulations and ingredients backed by meticulous third-party testing. We pack our supplements with high-quality ingredients—real and true and tested.
Wellness for everyone.
We prioritize the dignity and well-being of people—our employees, our supplier partners, our vendors, and the communities we serve. We are working to broaden diversity, equity, and inclusion (DEI) in our company and throughout our value chain, as diverse representation helps us to better understand and serve consumers in our mission to deliver wellness for all.
Certifications
Our Third-Party Certificates
Since our beginning in 1982, New Chapter® has been fiercely committed to delivering excellent quality. We test, we innovate, we test again... and then we send each formula to trusted third-party certifiers to confirm independently that our products are truly bringing you wellness, well done. Here’s how validations assure each product’s quality, purity, and more.
The New Chapter Difference
Our commitment to you, our partners, and the planet.
Ethical Sourcing Assessments
We travel the globe to identify and build strong relationships with supplier partners who share our commitment to responsible sourcing. Knowing our suppliers and the origins of their harvest helps us uphold a supply chain that is both socially responsible and environmentally sound.
Suppliers follow a written code of conduct—a clear set of principles that cover ecological sustainability, human rights and fair working conditions, wage and hour practices, and non-discrimination.
Trusted and Verified
New Chapter products are made with the finest ingredients. We follow a set of tried and true formulation principles to ensure each product truly support your wellness: No shortcuts, no compromises. We send each formula to trusted third-party verifiers to confirm independently that our products are made with pure, potent, excellent quality ingredients. We believe ensuring quality at every step is the best way to deliver the wellness benefits you deserve.
Zero Waste to Landfill Facility
New Chapter is a Zero Waste to Landfill facility. When it comes to reducing waste, we walk the talk every day at New Chapter’s headquarters in Brattleboro, Vermont. We compost, recycle, or reuse more than 80% of the waste we produce—everything from lunch leftovers and office paper to pallets and shrink-wrap.
Proud to be a B Corp.
New Chapter has been a Certified B Corporation™ since 2014. Certified B Corporations lead economic systems change to support a collective vision of an inclusive, equitable, and regenerative economy.
New Chapter is one of the highest scoring companies in the vitamin & supplement category.
104.7
Overall B Impact Score
Based on the B Impact assessment, New Chapter, Inc earned an overall score of 104.7. The median score for the ordinary businesses who complete the assessment is currently 50.9.
Learn morePackaging
Reducing virgin plastic 66% by 2030.
Our sustainability ambitions reach our packaging too. We choose glass over plastic and incorporate recycled materials wherever we can. We are actively working towards eliminating virgin plastic from our primary packaging is a vital step towards a greener future.
This report is bigger and better than our first! It's an in-depth document outlining our social and environmental performance over the previous year. See how we're making a difference and what's coming next!
Read Our Latest ReportLOOKING FORWARD
Our Goals for 2030
To take action, we have clear ambitions and are working toward them methodically. By 2030, New Chapter is working toward:
Making an Impact with Regenerative Agriculture
Regenerative practices are considered better than conventional farming in reducing atmospheric carbon and contributing to carbon sequestration. We believe Regenerative Agriculture is the world’s best available farming strategy for responding to climate change.
Increasing diversity, equity & inclusion
As a company devoted to wellness, we know that looking out for each other is part of the wellness revolution. We acknowledge we still have much to learn and do: as individuals, as a brand, and as a community.
Reducing greenhouse gas emissions
New Chapter’s reduced carbon products are certified by ClimeCo Certified Product™ Protocol. Through our ClimeCo certified products, we support alternative energy and gas capture projects to keep carbon out of our atmosphere.
Incorporating more PCR (post-consumer recycled) materials into our packaging
Our commitment to minimizing our environmental footprint extends to our packaging choices. Not only do we opt for glass packaging over plastic, but we also integrate recycled materials into our packaging solutions.
Eliminating virgin plastic from our primary packaging
We're proud to share that we're actively working to eliminate virgin plastic from our primary packaging. Packaging makes up roughly 38% of New Chapter's GHG emissions (according to a 2024 baseline) and will remain a large area of focus as we look for ways to reduce our impact.
Ingredient pledge
What you won't find in our products.
There are some things you WON’T find in New Chapter products, and we made a list. Check out the top ingredients that New Chapter pledges not to use.
Check out our best selling products
