Sustainability

Good for the people, good for the planet.

Since 1982, New Chapter has been fiercely committed to making sustainable choices: every ingredient, every product, every time. We named ourselves New Chapter because we seek to revolutionize natural wellness, finding better ways to improve the lives of people and take care of our precious planet.

Our sustainable roots go deep.

As a Certified B Corporation, it’s our business to make the world a better place. Our sustainable mission has four strong foundations. From these deep roots, New Chapter works to rejuvenate our planet and reconnect people to Nature’s wisdom.

Leadership

Leading by example.

As leaders in the supplement industry, we’re here to show how it’s done. For example, we’re piloting a program with leading sustainability consultants that onboards suppliers to our sustainability goals and code of conduct. This helps deepen supplier engagement in ethical and sustainable sourcing.

Climate Action

Becoming climate positive.

The world is in a climate emergency–and the status quo is a no-go. New Chapter is on the path to being a Climate Positive business. Our next goals include reducing emissions, innovating packaging, and improving soil health by supporting regenerative farming.

Building Communities

Wellness for everyone.

We prioritize the dignity and well-being of people—our employees, our supplier partners, our vendors, and the communities that we serve. We are working to increase diversity, equity, and inclusion and advocate for social justice throughout our entire value chain. This includes improving hiring practices and volunteering together.

Quality Products

Supplements that work.

We’re raising the bar on product quality from nature to bottle through unparalleled formulations and ingredients backed by meticulous third-party testing. We pack our supplements with the best quality, sustainably sourced ingredients we can find on Earth—real and true and tested.

Leadership

Leading by example.

As leaders in the supplement industry, we’re here to show how it’s done. For example, we’re piloting a program with leading sustainability consultants that onboards suppliers to our sustainability goals and code of conduct. This helps deepen supplier engagement in ethical and sustainable sourcing.

Climate Action

Becoming climate positive.

The world is in a climate emergency–and the status quo is a no-go. New Chapter is on the path to being a Climate Positive business. Our next goals include reducing emissions, innovating packaging, and improving soil health by supporting regenerative farming.

Building Communities

Wellness for everyone.

We prioritize the dignity and well-being of people—our employees, our supplier partners, our vendors, and the communities that we serve. We are working to increase diversity, equity, and inclusion and advocate for social justice throughout our entire value chain. This includes improving hiring practices and volunteering together.

Quality Products

Supplements that work.

We’re raising the bar on product quality from nature to bottle through unparalleled formulations and ingredients backed by meticulous third-party testing. We pack our supplements with the best quality, sustainably sourced ingredients we can find on Earth—real and true and tested.

Certifications

Our Third-Party Certificates

Since our beginning in 1982, New Chapter® has been fiercely committed to delivering excellent quality. We test, we innovate, we test again... and then we send each formula to trusted third-party certifiers to confirm independently that our products are truly bringing you wellness, well done. Here’s how validations assure each product’s quality, purity, and more.

2005

Organic Certification for Multivitamins

2010

Non-GMO Project Verified

2014

Certified B Corporation

2015

Certified Sustainable Alaskan Salmon

2022

Certified Carbon Neutral

2022

New Chapter's 40 Years of Wellness

The New Chapter Difference

Our commitment to you, our partners, and the planet.

Ethical Sourcing Assessments

We travel the globe to identify and build strong relationships with supplier partners who share our commitment to sustainable sourcing. Knowing our suppliers and the origins of their harvest helps us uphold a supply chain that is both socially responsible and environmentally sound.

Suppliers follow a written code of conduct—a clear set of principles that cover ecological sustainability, human rights and fair working conditions, wage and hour practices, and non-discrimination.

Trusted and Verified

New Chapter products are made with the finest ingredients. We follow a set of tried and true formulation principles to ensure each product truly support your wellness: No shortcuts, no compromises. We send each formula to trusted third-party verifiers to confirm independently that our products are made with pure, potent, excellent quality ingredients. We believe ensuring quality at every step is the best way to deliver the wellness benefits you deserve.

Zero Waste to Landfill Facility

New Chapter is a Zero Waste to Landfill facility, which reduces our carbon footprint and uses energy recovery to convert our waste into clean energy. When it comes to zero waste, we walk the talk every day at New Chapter’s headquarters in Brattleboro, Vermont. We compost, recycle, or reuse more than 80% of the waste we produce—everything from lunch leftovers and office paper to pallets and shrink-wrap.

Proud to be a B Corp.

New Chapter has been a Certified B Corporation™ since 2014. B Corps are certified by the non-profit B Lab, and are part of a global shift to redefine success in business and build a more inclusive and sustainable economy.

New Chapter was recognized by B Lab as Best for the World: Changemakers in 2018 and 2019. Every year, the top-performing B Corps that have achieved the highest verified scores in the five impact areas evaluated on the B Impact Assessment (community, customers, environment, governance, and workers) are named Best for the World™. These gold-standard B Corps are amongst the global top 5% in their corresponding size group.

New Chapter is one of the highest scoring companies in the vitamin & supplement category.

101.9

Overall B Impact Score

Based on the B Impact assessment, New Chapter, Inc earned an overal score of 101.9. The median score for the ordinary businesses who complete the assessment is currently 50.9.

Learn more

Sustainable Packaging

Our shift to more sustainable packaging.

Our dedication to sustainability reaches our packaging too. We choose glass over plastic and incorporate recycled materials wherever we can. We are actively working towards eliminating virgin plastic from our primary packaging is a vital step towards a greener future.

COMING SOON

New Chapters Impact Report

Right this minute we’re fine-tuning New Chapter’s very first Impact Report. This report will share details about our sustainability strategy and how we’re meeting each goal.

LOOKING FORWARD

Our Goals for 2030

To change the world for the better, we need to set clear goals and then work toward them methodically. By 2030, New Chapter is working toward:

Making an Impact with Regenerative Agriculture

Regenerative practices are remarkable as they have the power to heal the soil, repair global food security, and even reverse climate change. Regenerative takes the earth-friendly methods of organic farming a step further.

Increasing diversity, equity & inclusion

As a company devoted to wellness, we know that looking out for each other is part of the wellness revolution. We acknowledge we still have much to learn and do: as individuals, as a brand, and as a community.

Reducing greenhouse gas emissions

New Chapter’s carbon neutral products are certified by Carbonfund.org. For every unit of carbon that has been emitted, an equal amount is reduced through carbon offset programs to result in an overall neutral impact on the environment.

Incorporating more PCR (post-consumer recycled) materials into our packaging

Our commitment to minimizing our environmental footprint extends to our packaging choices. Not only do we opt for glass packaging over plastic, but we also integrate recycled materials into our packaging solutions.

Eliminating virgin plastic fromour primary packaging

We're proud to share that we're actively working to eliminate virgin plastic from our primary packaging. It's a crucial step in our commitment to a more sustainable and eco-friendly future.

Banned Ingredients

What you won't find in our products.

There are some things you WON’T find in New Chapter products, and we made a list. Check out restricted materials that we avoid now and forever.

Download our Banned Ingredients List