Protecting Your Wellness Journey: Learning about Counterfeit & Diverted Supplements
As a proud maker of super-premium vitamins and supplements, we know you must be able to trust the wellness formulas that you’re going to consume every day. We're here to share about diverted and counterfeit products and how to shop confidently so you get the genuine products and ingredients that meet your high standards.
What is Diversion?
Diversion happens when products are sold through unknown channels—places we have not approved or “gray market.” These items may look like a great deal, but may not be from New Chapter’s trusted retailers.
What is Counterfeit?
In a word, a counterfeit product is a fake. Popular brands become targets for imitators who then make copies that mimic the original product. But those counterfeits go through none of the rigorous internal and third-party testing of a brand like New Chapter. Counterfeit products lack proper safety testing, may contain unknown ingredients, and will not deliver the results that the genuine formulas do.
How to Protect Yourself
Follow these tips to ensure you are purchasing authentic vitamin & supplement products:
1. Stick to Trusted Retailers
New Chapter only sells through retailers that meet our standards of quality and trust. Buy your favorite supplement products directly from us at newchapter.com, or buy from any of the following:
- Target & Target.com
- Walmart.com
- Vitacost
- Thrive
- Grove
- Swanson
- iherb
- Amazon & Whole Foods
- Retailers listed on our Store Locator
2. Verify Online Sellers
While Amazon, Walmart, and Target are all trusted retailers of New Chapter, their online stores are marketplaces with many third-party sellers. When shopping online, always double-check that the seller is a trusted retailer of New Chapter products. Look for listings that say both “Sold by” and “Shipped by” the retailer—for example, “Sold and Shipped by Walmart.com.” This helps ensure you're getting the real deal. You can also check the seller's reviews and ratings for extra peace of mind.
3. Be Wary of Discounts
If a deal seems too good to be true, it probably is. Unusually low prices from unfamiliar sellers may be a red flag for diverted or counterfeit products.
4. Examine Your Product upon Receipt
Another great way to determine if your product is authentic is to examine the appearance of the package and the product inside to ensure it matches your expectations and what is advertised on the retailer’s website. Different packaging or misspelled words on the label may suggest the supplements are not manufactured by New Chapter.
5. Contact Us with Questions
Newchapter.com is a great resource to verify full product details. Each individual product page features supplement facts, as well as photos of what the product and packaging should look like.
If you are unsure about a product, feel free to reach out! Our Consumer Support Team can take a look with you. You can call, email or chat with a member of our team using our contact page here. To better assist you, please provide product photos, as well as the lot number and expiration date from the bottle (if available).
What We’re Doing to Protect You
We are serious about safeguarding your trust. Combating counterfeit products is crucial because we take consumer safety seriously. We work with retailers to ensure that only genuine goods are available for sale. Additionally, we partner with brand protection agencies, federal agencies, and intellectual property agencies to identify problems and involve law enforcement as needed.
The Bottom Line
You deserve the best quality and the exact product you pay for, and that’s what we’re here to provide. When you buy from trusted retailers, you’re choosing products that are safe, effective, and backed by New Chapter’s money-back guarantee.
Thank you for trusting us with your natural wellness journey.