About NewChapter

our Mission our Mission

Our mission

New Chapter® is a Vermont-based vitamin and supplement company with a deeply held mission to revolutionize natural wellness. Since 1982, we’ve been raising the bar to make supplements that your body can really, truly absorb. That means sourcing excellent quality ingredients from where they grow best. It means innovating. Testing. Fermenting. Testing again. Yep... it’s a lot. And we do it all with non-GMO ingredients and no synthetic fillers. That’s wellness, well done.

Sustainability is in our nature.

Our concern for the planet is expressed not only through our sourcing and formulation principles but also with every action we take as a company. New Chapter is proud to be a Certified B Corporation, which means we define success in holistic terms that encompass not just profit but people and Earth too.

Globe icon representing New Chapter's commitment to sustainable sourcing.

Sustainable sourcing

We travel the globe to identify and build relationships with supplier partners who share our commitment to sustainable sourcing. Knowing our suppliers and the origins of their crops helps us uphold a supply chain that is both socially responsible and environmentally conscious.

An icon representing showcasing New Chapter's commitment to public welfare.

Welfare of People

Throughout our supply chain, from Vermont to India, it is our intention to engage partners whose workers are treated with respect and provided with working conditions that are safe, healthy, and balanced.

Plant and soil icon indicating New Chapter's commitment to climate-friendly farming.

Climate-friendly farming

We are part of a growing agricultural movement called regenerative agriculture. Replacing industrial practices with regenerative ones can reboot plants’ natural cycle of removing carbon from the air by sequestering it in the ground. Along with following organic standards, soil regeneration practices include rotating crops, composting, using cover crops, and avoiding deep tilling. These techniques create healthy, carbon-rich soil that is full of organic matter and holds water like a sponge.

Recycling icon indicating New Chapter's commitment to waste and carbon footprint reduction, as well as energy recovery.

Waste reduction

We compost, recycle, or reuse more than 80% of the waste we produce – everything from lunch leftovers and office paper to pallets and shrink-wrap. And now New Chapter is certified Zero Waste to Landfill, which reduces our carbon footprint and uses energy recovery to convert our waste into clean energy.

It’s in our nature to give back.

As environmental stewards focused on human health, we work to increase accessibility to organic food, farming, and traditional herbal medicine. And as a Certified B Corp, we endeavor to use our business resources to help solve social and environmental problems—in communities around the world where our ingredients come from as well as locally right here in Vermont.

Certified B Corp

Certified B Corp


At New Chapter, we delight in a culture of warmth, enthusiasm, and respect. That’s why we express our concern for the planet not only through our sourcing and formulation principles, but also with every action we take as a company. From energy efficiency, to waste reduction and shipping recycling, New Chapter is proud to be a Certified B Corporation, which means we define success in holistic terms that encompass not just profit, but people and Earth, too.

Brattleboro, Vermont


Brattleboro has been home to New Chapter since 1986—we love our town's progressive flair. The area supports a lively, conscientious community with vibrant non-profit initiatives in the arts, local governance, and community service. We proudly employ more than 150 area residents and support these local initiatives.

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kindle farm

Kindle Farm


This independent school was created as an alternative educational approach for boys who need something other than what a traditional classroom structure can offer. It allows them to discover and practice new ways to communicate, problem-solve, and learn more effectively.

Vermont Foodbank


This organization works tirelessly to gather and share quality food and to nurture partnerships so that no one in our state goes hungry. We whole-heartedly agree with Vermont Foodbank CEO John Sayles that Hunger in our community is unacceptable. Together we can do something about that—when we all work in partnership, we can reach those in need.

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ourtradition global mission

Sacred Seeds


In 2005, New Chapter created Semillas Sagradas (Sacred Seeds), a global initiative to save endangered plants and healing knowledge. It began in Costa Rica as a single sanctuary for medicinal plants that were vulnerable to the loss of habitat, inappropriate harvesting, or climate change. We worked with indigenous communities, a leading Costa Rican ethnobotanist, and passionate student interns to maintain this unique sanctuary.

Through the protection of these culturally and scientifically significant plant species, we promote awareness of critical plant conservation, preserve biodiversity, and reconnect indigenous communities to their healing heritage. Sacred Seeds is now managed by United Plant Savers and supports sanctuary gardens across the United States and around the world.

Seeds of Resilience


Today Sacred Seeds is proud to partner with the Women's Earth Alliance in an exciting new project to support women and local agriculture. The joint project, Seeds of Resilience, supports a women's seed trading collective in Karnataka, India. (Karnataka is also where we source several essential New Chapter ingredients, including Turmeric and Ginger.)

ourtradition global seeds of resilience

Our Difference

Discover the intelligence and intention behind every New Chapter® product.

It’s in our nature to honor Earth’s goodness.

We’re committed to using ingredients you can trust—like whole fruits, vegetables, herbs, and mushrooms. We source sustainably whenever possible, nourishing body and soul with the healing intelligence of pure whole foods and herbs. We’re also leading advocates of the non-GMO movement, with all of our multivitamins and many other supplements Non-GMO Project Verified.

New Chapter extracts ingredients from the goodness of Earth

Our ten formulation principles

Every New Chapter product is created following these formulation principles and their inherent spirit. We also use them to guide our work with one another and with our extended circle of retailers and customers.

New Chapter products supports health and wellness of individuals

Bring Light

We hold the highest intention to relieve suffering and support wellness, bringing the light of health and peace to all who seek it.

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Make a contribution

We only create products that are innovations and represent a “new chapter”—whether it’s improving an existing product, creating a new offering in a supplement category, or finding new ways to work with supplier partners on building the best organic practices that include regenerative, climate-friendly farming.

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Do no harm

We employ the Golden Rule, and create products we would-and do-give to our loved ones. We aim to support human health, community, and Mother Earth with every business decision we make. As such, we are a Certified B Corporation, balancing people, planet, and profit.

New Chapter products inspired by herbal traditions

Acknowledge tradition

Many New Chapter supplements are inspired by ancient herbal traditions from around the world. Like healers through the ages we deliver the wisdom of nature’s whole, pure ingredients.

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Use common sense

It makes perfect sense to formulate supplements from whole foods and with a whole-food approach, avoiding synthetics, GMOs, and harmful chemicals.

Cross functional teams working in synergy

1 + 1 > 2

The herbal blends in New Chapter products work together, contributing much more than the sum of their parts. And our innovations come from cross-functional teams who work in synergy to make high-quality, effective, and meaningful products.

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To be open

We aim to be humble. We are receptive to surprises, contradictions, innovations, and opportunities. We tell the truth, and welcome the truth from others.

New Chapter products are backed by research & science

Acknowledge science

We carefully research and scientifically validate the action, identity, and efficacy of our Nature-inspired products. We rely upon experts in every field we study, whether it is enzymes, herbs, or fermentation.

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To be light

The creative energies of formulation flow when we remember to work with a sense of humor and with lightness. Sharing joy helps buoy our teams and we hope this joy shines out in every product we make.

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To prosper

Our ultimate responsibility is to support health and wellness—helping you to thrive in your life and work. And we hope our products and business inspires and encourages much prosperity through the Wisdom of Nature.

Third Parties Certify Us

Third-Party certifications confirm independently that our products are truly bringing you wellness, well done.

Official ICS Certified Organic certification, identifying New Chapter vitamins made with organic vegetables and herbs.
Vitamins made with organic vegetables & herbs
Official Non-GMO Product Verified certification.
Committed to non-GMO sourcing
Official B-Corporation certification, identifying New Chapter as a company using business as a force for good.
Using business as a force for good
Independent Kosher certification.
Certified Kosher vitamins & mushrooms
Official Alaska Seafood Certified Responsible Fisheries certification, indicating that New Chapter fish oil products are responsibly sourced.
Salmon from certified responsible Alaska fisheries

A leader in supplement quality

Every ingredient. Every product. Every time.

New Chapter's Quality Icon, representing a commitment to high quality products and constant improvement and innovation.
We innovate while upholding our fundamental dedication to high quality.
New Chapter's Purity Icon, representing pure ingredient sourcing and careful processing.
We take the time to source pure ingredients and process them with great care.
New Chapter's Efficacy Icon, demonstrating the importance of effective nourishment in New Chapter formulation.
We seek out effective approaches to nourish your body & soul.
New Chapter's Potency Icon, indicating that product value is rooted in potent and consistent formulas.
Our product value and consistency is rooted in potent formulas made with integrity.
New Chapter's Identity Icon, showcasing a commitment to thorough product testing.
We test thoroughly and verify the identity of each product.

Validated by experts

  • Each product designed by holistic practitioners: naturopaths, holistic nutritionists, and master herbalists
  • Each formula validated by a team of scientists: clinical physicians, toxicologists, natural products chemists, and quality engineers

Raw materials & finished products strictly verified

  • Marker compounds assayed
  • Identity and composition verified
  • Tested for heavy metals
  • Tested for adulterants or aflatoxins
  • Tested for residual solvents
  • Tested for pesticides
  • Label claims verified
  • Identity verified

Additive free

  • NO added sugar or sweeteners
  • NO synthetic binders or fillers
  • NO artificial colors or flavors