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Perfect Partners

As like-minded businesses with a focus on the environment, S’well® & New Chapter® came together to dream up sustainable ways of taking vitamins on the go. Our co-branded container uses S’well’s renowned design and aesthetic to elevate the reusable vitamin case experience, enhance wellness habits and minimize consumption of single-use materials.

Founded by Sarah Kauss in 2010 to help rid the world of single-use plastic bottles, S'well believes something as simple as using a beautiful, reusable bottle or sustainable vitamin case can make a big difference.

S'well Founder & Executive Chairwoman Sarah Kauss says, “We are thrilled to partner with New Chapter on creating a reusable vitamin case that can help consumers develop even more sustainable and healthy habits. We have a shared commitment with New Chapter to make products that enhance the wellness of our people and planet.”

“At New Chapter, we believe in the importance of promoting optimal health while actively reducing our carbon footprint,” says Blaine Streisand, New Chapter’s President. “Partnering on a new, beautiful vitamin case with S’well just made sense as we look to offer new products to our consumers that support healthier habits.”

New Chapter's offices.
Build Healthy Habits Sustainably

Build Healthy Habits Sustainably

The S'well x New Chapter Vitamin Case is designed to help you build healthy habits with effortless, sustainable style. There's a lot to love about these sleek, highly portable cases—like being able to organize your wellness routine 7 days at a time without any single-use plastic. They’re good for you, good for the planet.

When it comes to managing a supplement regimen, a survey of vitamin consumers confirmed the need for a quality, reusable vitamin case. With everyone leading busy lives, consumers have expectations of taking their supplements on the go and, unfortunately, many rely on single-use plastic baggies to store vitamins each week. Join us in making more sustainable choices by switching to the S’well x New Chapter Vitamin Case.