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NATURALLY PURE, NOT HIGH-HEAT PURIFIED
Made with 100% wild-caught Alaskan Salmon, our pure fish oil supplements deliver the 17 whole Omegas and antioxidants that make salmon famous, plus fish oil vitamins like D3. Our fresh-pressed oil's rich amber color is from Astaxanthin, an antioxidant naturally found in Wild Alaskan Salmon. It's a difference you can really see—compare our oil with the dull, yellow hue of high-heat processed fish oils, where these beneficial compounds are broken apart, isolated, and even removed through heavy distillation and bleaching.
NATURALLY PURE, NOT HIGH-HEAT PURIFIED
WE KNOW OUR WILDLY PURE™ SOURCE
We travel to pristine Alaskan waters to find what we consider the world’s best fish. Sustainable salmon fishing is state law in Alaska. Each salmon run is continuously monitored to ensure healthy stocks of returning wild salmon. If the numbers of returning fish do not meet pre-set quotas, the annual catch is suspended. The Certified Sustainable Alaska RFM seal confirms our fish oil comes from a sustainable Alaska Salmon fishery that has been independently certified as responsibly managed.

WE KNOW OUR WILDLY PURE™ SOURCE
UPCYCLED CERTIFIED® AVOIDS WASTE!
New Chapter® fish oil is one of the first supplements to be Upcycled Certified. Upcycled products use ingredients that have full nutritional value, but for various reasons would have been discarded. In our case, New Chapter's fish oil is from salmon that has already been caught and filleted for fine restaurants and markets. The nutrient-rich trim that remains is fresh-pressed to craft an oil bursting with Omegas. It's all part of delivering nature's wisdom in a form that works in harmony with your body.

UPCYCLED CERTIFIED® AVOIDS WASTE!
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