Key Takeaways
- Multivitamin gummies are chewable dietary supplements that deliver essential vitamins and minerals in a fruity, kid-friendly format.
- Most gummy vitamins use cane sugar or glucose syrup for taste and structure; New Chapter's formulas replace part of that with fiber (like organic inulin from Blue Agave).
- Gummy vitamins usually don't include iron because iron has a strong unpleasant taste. For iron, use a dedicated iron supplement or a prenatal tablet.
- New Chapter's gummy vitamins deliver 16+ vitamins and minerals with up to 66% less sugar than the leading organic gummy brand§.
- Follow the label serving size. New Chapter's adult formulas are 3 gummies per day, while kids age 4+ formulas are 2 per day.
Multivitamin gummies are chewable dietary supplements that deliver essential vitamins and minerals in a fruity, easy-to-take format. Many people rely on gummy supplements as part of an easy wellness routine. Gummy vitamins can be handy for rounding out your daily nutrient intake from food. Adult gummy vitamins are great for folks who want to take vitamins but don’t love swallowing pills. If you have kids, maybe you’ve noticed how gummy vitamins for kids are one of the only ways they’ll take supplements at all! Today, let’s unwrap everything you need to know about gummies, and check out the new gummies on the block that are truly different from the rest! For a broader look at how gummies fit into the multivitamin category, see What Is a Multivitamin.
What are vitamin gummies made from?
In general, vitamin gummy supplements are made with the essential micronutrients you’d expect in any vitamin product. These include vitamins A, C, D3, E, and K, as well as B Vitamins. Some gummies also include minerals like zinc or selenium.
In addition to key nutrients that support health benefits, gummies have ingredients that help with taste and appearance. These usually include added flavors, added colors, and added sweeteners like cane sugar, glucose syrup, or tapioca syrup. Other gummy ingredients that provide chewiness and structure may include pectin (typically from apples or citrus) and/or gelatin (typically from cows).
When we designed New Chapter ®’s vitamin gummies, we didn’t want to use animal gelatin or a ton of added sugar. Our gummies are made with no artificial colors and no subpar ingredients. We use pure, non-GMO ingredients that are quality tested and potency assured. Our berry-citrus-flavored multivitamin gummies are actually made with a unique approach to sugar content. In these pioneering formulas, we swapped out unnecessary extra sugar in our gummies and instead use inulin fiber from organic blue agave. The organic agave fiber † helps provide structure and deliciousness, and the result is gummies that have only 2 g sugar per serving (1 g for kids’ gummies). That means you can take our gummies and give them to your kids knowing you’re consuming nutrient-packed goodness without the “candy-as-vitamins” shenanigans.
Are gummy vitamins the same as traditional vitamins?
Gummy vitamins aren't identical to traditional vitamin tablets. They include most of the same essential vitamins and minerals, though the specific formulas can differ. People generally take multivitamin gummies as a replacement for traditional multivitamin tablets. Knowing this, gummy formulators take care to include the key vitamins and minerals that you’d want in a multivitamin. But these blends are not exactly the same as multivitamin pills.
For example, you don’t usually find gummy vitamins with iron, since iron tends to have a strong, unpleasant taste. (If you’re looking for Iron supplements, you may want to check out the fermented, non-constipating Iron in our Fermented Iron Complex tablets or in our prenatal multivitamin tablets.)
When it comes to New Chapter’s multivitamin gummies, you can rest assured that they provide essential nutrients for foundational health in formulas for men, women, and children.
- Complete multivitamin with 16+ vitamins & minerals
- Excellent source of immune-essential vitamins C, D3 and zinc*‡
- Fermented B Vitamins (all 8 types!) for cellular energy*
- Our targeted gummy formula for women 50+ delivers antioxidants for healthy aging and has higher levels of vitamins A, E, B12, thiamin, niacin, zinc, selenium & chromium compared to our regular women’s gummies
- Complementary organic berry blend including elderberry
Do gummy vitamins have a lot of sugar?
The sugar content of gummy vitamins varies depending on the brand and formula. Some popular gummies seem almost like candy, delivering 8+ grams of sugar per serving. For reference, the average sugar cube is 4 grams of sugar—so taking those sugary gummies can be like popping 2 sugar cubes a day with your vitamin! Keep in mind that the American Heart Association’s sugar recommendations say that men should consume no more than 36 grams of added sugar per day, and women should keep their added sugar intake at or below 25 grams per day.
However, you can definitely get gummies that are more conscientious about sugar—like New Chapter’s fiber-based multivitamin gummies for the whole family. Our women’s and men’s gummy vitamins have up to 66% less sugar than the leading USDA organic multivitamin gummy brand.§ The men’s and women’s formulas have only 2 grams of added sugar per serving. This adds up to just 60 grams of sugar over a 30-day period–compared with 240 grams for those super-sugary options.
Why does New Chapter include fiber in multivitamin gummies?
Instead of being made with just sugar like most gummies, New Chapter gummy vitamins are made by replacing unnecessary extra sugar with organic inulin fiber from Blue Agave. The result? Our gummies are nutrient-packed and 100% delicious! You can think of this sugar-fiber swap as a bit like baking a batch of brownies using black beans instead of flour. You still have delicious brownies (some say MORE delicious!), but you’ve swapped in something for superior nutrition. Replacing part of the sugar with organic Blue Agave fiber † results in gummies you can feel good about taking every day.
Can you take too many gummy vitamins?
Yes—it's important to stick to the serving size on the label. Taking more than the recommended number of gummies can mean consuming more of certain vitamins than your body needs. Some people admit to thinking of their vitamin gummies as a sweet treat.
The serving size is carefully calculated to help users consume the right number of gummies. Our men’s and women’s gummy vitamins are a 3-per-day dose, and our kids’ multivitamin gummies have a suggested use of 2 per day for children age 4 and over. If you have questions about choosing the best gummy vitamins and how to take them, check with your healthcare professional.
Frequently asked questions about multivitamin gummies
Are gummy vitamins as effective as tablets?
Gummy vitamins and tablet multivitamins both deliver essential vitamins and minerals. The format itself doesn't determine effectiveness. What matters most is the specific formula, including which nutrients are included and at what levels, along with consistency of use. Gummy formulas typically don't include iron, so if iron is a specific priority, a tablet or prenatal may be a better fit. Otherwise, gummies can be an excellent daily choice.
Can adults take gummy vitamins?
Yes. Adult gummy vitamins are formulated with age-appropriate nutrient levels and serving sizes. New Chapter offers adult formulas for men, women, and women 50+, each with 3 gummies per day as the serving size.
Are New Chapter gummy vitamins vegan or vegetarian?
New Chapter gummy vitamins are made without animal gelatin. They use pectin (from apples or citrus) for structure instead. Check the label for the complete ingredient list to confirm vegan or vegetarian status for the specific formula you
The Bottom Line
New Chapter gummy vitamins are supplements you can feel good about: gummies made with tested, trusted ingredients of excellent quality, and formulated with essential nutrients your body can recognize. Whether you don’t love tablets or you’re looking for great quality AND convenience, these are easy to add to any wellness regimen. We’re excited to go the extra mile to make sure our multivitamin gummies are totally delicious and packed with everything you want, nothing you don’t. When you take gummy supplements made with real fruits and vitamins formulated for your body to absorb, you get peace of mind knowing nutrient gaps are being filled.
Looking for more on multivitamin formats? See our companion posts on Liquid Multivitamins and how to choose the best multivitamin for kids.
†Not a significant source of dietary fiber
‡Excellent source is defined as a nutrient delivering > 20% DV per FDA
§up to 66% less sugar than the leading USDA organic multivitamin gummy brand based on Nielsen Total US xAOC units sold latest 52 weeks thru 9/25/21
